IBM thinkLeaders Podcast: Bringing Humans Back Into The Marketing Equation
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IBM thinkLeaders Podcast: Bringing Humans Back Into The Marketing Equation

ByDawn Colossi

I recently had the pleasure of contributing to an IBM thinkLeaders podcast with fellow guest contributor – Greg Calacouris, Senior Strategist at Wunderman Thompson. Within the short space of 25 minutes we shared our opinions about:

  • The recent disruption in the CMO space (Uber, McDonalds)
  • How we’re using data in marketing
  • The importance of measuring human behavior
  • The critical role that emotions play in consumer decision-making
  • How MarTech will never replace the role of human marketers

Grab a sandwich and join Greg and me with hosts Amanda Thurston (IBM iX)  and Emily Winchurch (IBM Watson), as we bring humans back into the marketing equation.

Download full podcast here.

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