In “normal” times, I often get asked what one piece of content is creating the most “leads” for our company. When you’re focused on Marketing and Sales, it’s understandable why we’d want to understand what the one silver bullet is when it comes to getting someone to buy from us. Think about how easy that…
Last month I took a big vacation to a beautiful Hawaiian resort. The grounds were beautiful, the rooms luxurious and the views couldn’t be beat. But it was nearly impossible to get a seat by the pool—unless you were willing to get up at the crack of dawn, which I was not– or steal someone’s…
FocusVision asked 1500 U.S. consumers how they felt about LGBTQ in advertising, whether brands were doing an appropriate job representing LGBTQ and how this impacted their purchasing decisions using FocusVision Decipher.
What can a marketer learn from a researcher? Dawn Colossi, FocusVision’s CMO, shares her thoughts on why no marketing department should be operating without researchers who find the ‘why’ to inform the marketer’s ‘how’ and how bringing the two together creates a very strong advantage for the business.