In “normal” times, I often get asked what one piece of content is creating the most “leads” for our company. When you’re focused on Marketing and Sales, it’s understandable why we’d want to understand what the one silver bullet is when it comes to getting someone to buy from us. Think about how easy that…
I was recently scrolling through LinkedIn when this caught my eye: I’ll save you the trouble of enlarging the screen to look at all those words. This is supposed to be an illustration of all the different channels and routes today’s Marketing leader needs to think about and plan as part of Marketing strategy. If…
I recently had the pleasure of contributing to an IBM thinkLeaders podcast with fellow guest contributor – Greg Calacouris, Senior Strategist at Wunderman Thompson. Within the short space of 25 minutes we shared our opinions about: The recent disruption in the CMO space (Uber, McDonalds) How we’re using data in marketing The importance of measuring…
FocusVision asked 1500 U.S. consumers how they felt about LGBTQ in advertising, whether brands were doing an appropriate job representing LGBTQ and how this impacted their purchasing decisions using FocusVision Decipher.
In this podcast interview, we discuss the importance that customer research has when creating marketing strategies and content plans, how brands can use big and small data together to achieve predictability, and where AI and ML can add administrative value within your marketing stack.
FocusVision commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making.
Renegade Thinkers Unite Podcast:Dawn Colossi “We’re moving too fast to do research!” If I’m being totally honest, I’ve thought this a few times myself over the course of my first year as a CMO but last week it was a friend of mine who uttered the words. She’s a CMO, like me, at a software…
What happens when all of the messaging that we have orchestrated to attract and engage an audience is not what they hear when they talk to your customer-facing employees? That’s exactly what we set out to understand in a joint study with InnerView.