In “normal” times, I often get asked what one piece of content is creating the most “leads” for our company. When you’re focused on Marketing and Sales, it’s understandable why we’d want to understand what the one silver bullet is when it comes to getting someone to buy from us. Think about how easy that…
What happens when all of the messaging that we have orchestrated to attract and engage an audience is not what they hear when they talk to your customer-facing employees? That’s exactly what we set out to understand in a joint study with InnerView.
One on One: Dawn Colossi on the CMO’s Journey – In the DMN Podcast One-on-One, Dawn Colossi sat with Chris Wood and answered questions about her first 90 days as CMO and discusses how research is the linchpin in her digital-first customer engagement program.
In honor of International Women’s Day, FocusVision’s CMO, Dawn Colossi, sat down with three of her colleagues at FocusVision that awe and inspire her every day. Meet the women in leadership at FocusVision.
I spent the past seven years in the Marketing Department of a high-tech software company. I held several titles during that time but about four years ago I went all in on Digital Marketing. Around that time, B-to-B started to wake up and realize something the consumer market has known forever: Engagement with your brand…