Renegade Thinkers Unite Podcast:Dawn Colossi “We’re moving too fast to do research!” If I’m being totally honest, I’ve thought this a few times myself over the course of my first year as a CMO but last week it was a friend of mine who uttered the words. She’s a CMO, like me, at a software…
What happens when all of the messaging that we have orchestrated to attract and engage an audience is not what they hear when they talk to your customer-facing employees? That’s exactly what we set out to understand in a joint study with InnerView.
What can a marketer learn from a researcher? Dawn Colossi, FocusVision’s CMO, shares her thoughts on why no marketing department should be operating without researchers who find the ‘why’ to inform the marketer’s ‘how’ and how bringing the two together creates a very strong advantage for the business.
One on One: Dawn Colossi on the CMO’s Journey – In the DMN Podcast One-on-One, Dawn Colossi sat with Chris Wood and answered questions about her first 90 days as CMO and discusses how research is the linchpin in her digital-first customer engagement program.
In honor of International Women’s Day, FocusVision’s CMO, Dawn Colossi, sat down with three of her colleagues at FocusVision that awe and inspire her every day. Meet the women in leadership at FocusVision.
As 2018 comes to a close, it’s a natural reaction to think about the year behind us and of course, the year ahead. This year was a year of big change for me, I started at FocusVision in May and left behind a team I had built for 8 years and an industry I had…
My OCD has gone into overdrive since SAP announced it would acquire survey vendor Qualtrics for $8B just days before Qualtrics was due to file their IPO. I just can’t get enough of the news. Admittedly, I have some personal interest in this as it all hits close to home for me. First, I am…
We have so much data at our fingertips, it can be easy to fall into the trap of assuming that we know our customers by what emails they open, what web pages they go to or what content they read. But you know what’s missing from all of those data points? How the customer feels….