The Missing Component to Winning in the Experience Economy – Understanding Your Customer Truth Is the Key Digital transformation. Voice of the Customer. Big Data. Customer Experience. Data-driven, customer-driven Business. Today’s businesses and brands face more disruptors today then they have since the industrial revolution with every customer interaction and touchpoint becoming more and more…
In “normal” times, I often get asked what one piece of content is creating the most “leads” for our company. When you’re focused on Marketing and Sales, it’s understandable why we’d want to understand what the one silver bullet is when it comes to getting someone to buy from us. Think about how easy that…
I was recently scrolling through LinkedIn when this caught my eye: I’ll save you the trouble of enlarging the screen to look at all those words. This is supposed to be an illustration of all the different channels and routes today’s Marketing leader needs to think about and plan as part of Marketing strategy. If…
Last month I took a big vacation to a beautiful Hawaiian resort. The grounds were beautiful, the rooms luxurious and the views couldn’t be beat. But it was nearly impossible to get a seat by the pool—unless you were willing to get up at the crack of dawn, which I was not– or steal someone’s…
I recently had the pleasure of contributing to an IBM thinkLeaders podcast with fellow guest contributor – Greg Calacouris, Senior Strategist at Wunderman Thompson. Within the short space of 25 minutes we shared our opinions about: The recent disruption in the CMO space (Uber, McDonalds) How we’re using data in marketing The importance of measuring…
FocusVision asked 1500 U.S. consumers how they felt about LGBTQ in advertising, whether brands were doing an appropriate job representing LGBTQ and how this impacted their purchasing decisions using FocusVision Decipher.
In this podcast interview, we discuss the importance that customer research has when creating marketing strategies and content plans, how brands can use big and small data together to achieve predictability, and where AI and ML can add administrative value within your marketing stack.
FocusVision commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making.